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Print advertising copy

The following guidelines apply to advertising copy supplied to Mercator Media Ltd for magazine publication

We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we recommend that images are captured with a minimum resolution of 200dpi for black and white and 300dpi for colour. These should be sent to us in jpeg or TIFF format. We cannot be held responsible for the quality of pictures that are supplied digitally.

Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing is used.

Mechanical data for print display ads (width x depth)

Front cover Bleed Size

216mm x


DPS Trim Size
Type Area
Bleed Size

420mm x
400mm x
426mm x


Full page Trim Size
Type Area
Bleed Size

210mm x
186mm x
216mm x


Half page Horizontal Type Area
Horizontal Bleed Size
Vertical Type Area
Vertical Bleed Size

186mm x
216mm x
90mm x
104mm x


Quarter page Vertical Type Area
Horizontal Type Area

90mm x
186mm x


Products &
Single Panel
Double Panel

40mm x
40mm x


Preparing files to send

We usually receive artwork by email if the file size is under 6MB. When files are too large to send via e-mail we will provide details of our ftp site on request. Alternatively, we can accept advertisements on CD and DVD. 

File types
  • Macintosh - QuarkXPress to 8.0; Adobe Illustrator CS3-CS5 (Creative Suite 5); EPS files with text saved to paths and/or supply all fonts; high resolution Photoshop files.
  • PC Windows - QuarkXPress only (not EPS). Other ‘Office’ or word processing programmes are not suitable for publishing purposes.
  • High Res PDFs - Print Ready CMYK are also acceptable

Trim area, Type area, Bleed explained

Ads should only ever be delivered to exact dimensions of bleed or type size, never to trim.

  • Trim area is for information only and represents the physical size of the finished product after bleed has been removed during printing. Adverts that ‘bleed’ off the page will be trimmed to this size. Ads should only ever be delivered to bleed or type size, never to trim.
  • Type area (also called Live area) is the area within the trim area where the type (or live information - text and images) should be contained. This ensures all vital information is visible to the reader.
  • Bleed is an area 3mm larger than the trim size on all four sides and is required when adverts have pictures or colours going right to the edge of the page. So, for full colour adverts, please supply to the exact dimensions of bleed size.  If you don't want to have bleed on your ad it should be supplied to the exact type area size.

Tel: +44 1329 825335