UK maritime solutions provider BAR Technologies has appointed Simon Roberts as new COO. Roberts most recently occupied a number of high-profile leadership positions in Formula 1 motor racing.
Roberts will work alongside the BAR senior leadership team of Chief Executive, John Cooper, Chief Technical Officer, Simon Schofield and Head of Engineering, Lauren Eatwell.
Roberts brings high-level management experience gained in motor racing, where he worked at McLaren for 17 years Operations Director and COO. Simon moved most recently to Williams F1, as Managing Director and Team Principal. At McLaren Roberts was instrumental in the development of hybrid technology with automotive manufacturer, Honda.
At BAR, Roberts will work closely with his senior colleagues to leverage his experience in the management of large capital engineering programmes to take BAR’s pioneering WindWings wing sail technology through its manufacturing partnerships to the global shipping market. He will also support across BAR’s new technology offerings in its other sectors – commercial workboat operations, leisure marine and special projects.
