CEO of BAR Technologies
John Cooper is a leader in sustainable maritime innovation and the CEO of BAR Technologies. A chartered accountant with deep expertise in finance, commercial strategy, and high-performance industries, John has transformed BAR Technologies into a global frontrunner in maritime decarbonisation. His strategic vision and commercial acumen have driven the development and adoption of cutting-edge solutions that are redefining the future of sustainable shipping.
Under John’s leadership, BAR Technologies developed WindWings®, a revolutionary wind-assisted propulsion system that significantly reduces fuel consumption and CO₂ emissions. His ability to merge advanced engineering with strategic business thinking has secured key partnerships with global shipping leaders such as Berge Bulk, Union Maritime, and Cargill demonstrating the commercial viability of wind propulsion on a global scale.
John’s influence extends far beyond business operations. He actively engages with government, regulatory bodies, and industry leaders to shape maritime policy and strengthen the UK’s leadership in green shipping, showing his commitment to innovation and sustainability within the maritime industry.
Overcoming industry resistance, John led the expansion of WindWings® from the 37.5m to the 20m and 24m models in 2024, His visionary leadership has played a pivotal role in making this groundbreaking solution adaptable to a broader range of vessels. John continues to drive sustainable innovation in the maritime industry, setting new benchmarks for operational efficiency and performance.
John’s leadership continues to drive technological advancement, business growth, and environmental sustainability. He is not only shaping the future of shipping but also positioning wind propulsion as a key pillar in the future of global maritime transport.
